In today’s subscription economy, software companies that don’t pay attention to adoption are running a high risk customer churn. Making sure that customers are engaged with a product and realizing value is an imperative that spans the Product, Marketing, and Customer Success teams.
Michael Peach, Head of Product Marketing at Pendo, and Kayla Murphy, Director of Customer Success & Growth at Trustfuel discuss all things product adoption. The session will cover:
- Best practices for communicating new feature announcements
- How to accurately measure and benchmark feature adoption
- Core customer success processes that can help to ensure customer engagement
デジタルトランスフォーメーション（DX）のためのオールインワンプラットフォーム
顧客が望み、お金を払いたいと思うようなデジタル体験を、プロダクト、マーケティング、カスタマーサクセス、ITの各チームが提供できるように支援すると同時に、単一のプロダクトプラットフォームでコストを統合します。