Datasite’s core business is transactional and sales-led, so introducing PLG methodology has required massive changes in the 50-year-old company’s DNA. Pendo is at the center of this culture shift to an AI-based M&A search engine. Starting with UX and branching out to nearly 200 users in Product Management, Engineering, Data Science, Support, Sales, and Marketing, the company is converting departments to a new way of working together. The more teams see the value in Pendo, the more excited they get about collaboration with product, resulting in unprecedented cross-functional innovation.
In this talk, we will give examples of:
- Using dashboards for alignment on major product changes
- How marketing saved hours a week with Data Explorer
- Gauging interest in new features and managing early access via Polls
- The importance of benchmarking to set reasonable expectations
- Tool standardization & tech stack consolidation
- Pain points we overcame & ongoing challenges
- Experimentation to find best practices for our unique product & users
