What’s new with retention?
Over the last few months, we’ve been hard at work delivering enhancements to Pendo’s Retention Analytics. Here’s a summary of changes, with a full explanation in the post below.
Feature and page retention: Now you can isolate specific parts of your app, and view how well an individual feature or page is able to retain users who use it for the first time.
View retained and dropped visitors: It’s interesting to know that 75% of users in month one came back in month two, but it’s useful to know the names of the 25% who dropped off. Pendo lets you do both, and export this list to a CSV.
Multi-app aware: Compare and contrast how each part of your product portfolio is able to retain users, and run experiments between and across apps to learn how you can improve retention.
What is retention analytics?
Also known as ‘cohort analytics’, retention analytics is a key method to measure growth of SaaS and digital products. Retention looks at first time users within a specific timeframe (typically one month or one week), and calculates the percentage of those users that return in subsequent time periods. At the highest level, retention is looking at user logins, and you can segment by any behavioral or demographic info to get a very specific look at retention across different personas within of your user base.
リテンションアナリティクスを使うと、次のような疑問の回答を探ることができます。
- What is the overall retention of my product?
- How does retention vary between segments and personas?
- Which features are correlated with a retained user?
- Which user acquisition channels have the best and worst retention rates?
- Is my new feature able to not just attract attention, but encourage habitual use?
How to read the retention chart
Each row represents a cohort, defined as all the first time users within a given time period. In the GIF below, as you move from top to bottom, each row will represent first time users in Jan, Feb, March, etc. Each column is a discrete time period, representing the number of months since the start of that cohort. Finally, as you move down the chart the cohorts get younger, so the row is shorter.
Returning vs Dropped Visitors
It’s great to know the rate of return, but if you want to do something to re-activate those dropped users, you’ll need to know who they are. Pendo makes it easy to see the returning users and dropped users for any period, and export those contacts as a CSV.